If you search on LinkedIn for law firms in the UK, you’ll find a little under 2000 firms are listed as either law practices or legal services (some of these aren’t actually law firms but are services for law firms).
Amid that crowd, how do you stand out?
One way is by having an excellent company page, making use of LinkedIn’s tools to attract and retain interest in your brand.
What makes a good company page? The most immediate impact is simply visual – the branding of the image at the top of your page is a key element in conveying something quickly about your identity, character or offering.
Next, it’s key to have some fresh updates with information that’s relevant to whomever you want to develop relationships with – your clients, potential recruits, and other stakeholders. If you want these people to ‘follow’ your company on LinkedIn so they’ll automatically receive any updates you post on your page, you have to show them first that you’re going to deliver information and news that’s interesting and relevant to them.
Finally, if you offer distinctive services (or products) you should specify these in the products/services section, preferably including links to the relevant sections of your own web site.
I’ve made a quick list – see it on Listly – of some of the better UK law firm company pages on LinkedIn. On the Listly page, you can voice your opinion or like/unlike a page, or send me a better example if you want me to include that instead. I’ve selected pages from some firms of different sizes, to show what’s possible at any size.