The LinkedIn Tutors

Build your business with LinkedIn


UK law firms using LinkedIn company pages

If you search on LinkedIn for law firms in the UK, you’ll find a little under 2000 firms are listed as either law practices or legal services (some of these aren’t actually law firms but are services for law firms).

Amid that crowd, how do you stand out?

One way is by having an excellent company page, making use of LinkedIn’s tools to attract and retain interest in your brand.

What makes a good company page? The most immediate impact is simply visual – the branding of the image at the top of your page is a key element in conveying something quickly about your identity, character or offering.

Next, it’s key to have some fresh updates with information that’s relevant to whomever you want to develop relationships with – your clients, potential recruits, and other stakeholders. If you want these people to ‘follow’ your company on LinkedIn so they’ll automatically receive any updates you post on your page, you have to show them first that you’re going to deliver information and news that’s interesting and relevant to them.

Finally, if you offer distinctive services (or products) you should specify these in the products/services section, preferably including links to the relevant sections of your own web site.

I’ve made a quick  list – see it on Listly – of some of the better UK law firm company pages on LinkedIn. On the Listly page, you can voice your opinion or like/unlike a page, or send me a better example if you want me to include that instead. I’ve selected pages from some firms of different sizes, to show what’s possible at any size.

UK law firms with good LinkedIn company pages


LinkedIn: new design for company pages

LinkedIn has now rolled out a new design for its company pages to all users, and it’s worth taking a look at your company page – if you have one – and using some of the new design features to give your page some added flair and update followers on your products or services.

In particular you may want to make use of:

  • New headline banners. These offer you the chance to add some images that communicate your brand and message visually.
  • Status Update feature. This gives you the opportunity to communicate with the people who look at your company page or even better ‘follow’ your company page – it can be updated with news, offers, events, etc. Visitors to your company page can like, comment or share your status updates so these messages can be spread virally.

Company pages, in addition to your personal profile, are a great way to generate sales leads. Among other things, you should consider:

  • Updating the page often to ensure people who follow your company receive new information.
  • Creating high-quality banner images of your products, services or offers – these can be clicked to take potential clients to your own web site.
  • Encouraging clients to recommend any of the products and services you show on the company page.

There is more information on the new design, from LinkedIn.


4 Steps to Finding the Right LinkedIn Groups for You

Many of my LinkedIn coaching clients  want to build new relationships with prospective clients.  LinkedIn groups can help you do this.  However, before you join any groups, you need to answer the following question – who is your customer? What is their industry, title or function, and where are they located?

For example, I recently searched LinkedIn groups to help me find marketing directors who work within the Fast Moving Consumer Goods (FMCG) sector and live in London.  I’ll use this target group as an example of how you can find the right groups for you.

1.     Go to the Groups directory on LinkedIn field:  “UK AND Marketing”. In  the search results, tick the “Open groups” box.  This means you will find groups that are open to all.  If you see the lock icon on a group’s landing page, this means that you must ask to join the group and may not be allowed to join if you don’t meet their member criteria.

2.    You will see a list of possible groups to join.  Click on a group’s name and you will be taken to its landing page.  You will see your photo and the “Start a Discussion” text box – don’t worry – you haven’t joined yet. 🙂

3.  Have a look at the group’s statistics before joining.  There is no point in joining a group that doesn’t include your target market. To view group statistics, scroll down the right column of the Group page, and click on the black “View Group Statistics” button. The group statistics will give you an idea of how active the group is, who is in it, and where they are based.  Make sure you look at the demographics of the group in order to confirm that there are members at the right experience level and in the right industry, in  my case, director level members within the FMCG sector who work in London.

4.    If you find that the group is full of your target audience, join the group! If your target market is not in the group, then move on to the next group found in your search results until you find the right group for you.  If you don’t find it, start a LinkedIn group yourself!

How do you find the right LinkedIn groups for you? I’m interested in hearing your own tips and suggestions.


Does your Twitter feed add value to your LinkedIn profile?

Personally, I don’t like to see someone’s entire twitter feed on their LinkedIn profile – especially if they use twitter as a business channel AND a personal one.  I am interested in any business-related conversations or information they can provide via twitter but I am decidedly not interested in where they are going for dinner or how nice it is for them to walk their dog!

I decided to find out what others thought and created a poll on LinkedIn.

Does seeing a person’s complete twitter feed on their LinkedIn profile annoy you?

Yes:                  96%

No:                     4%

Don’t care:           0%

For details of the poll, click on the link below:

http://linkd.in/szJMLl

Based on the results of this poll, I took my twitter feed off of my LinkedIn profile and now post twitter jargon free status updates — there’s no point in annoying people when you don’t have to!

What’s your view?


No more hit and miss when joining LinkedIn Groups

Until recently, if you wanted to join a closed LinkedIn Group, you could only see which of your connections were group members before joining.  You may have joined groups based on this information and then found, once you were a member, that the group wasn’t what you thought it was and you had little in common with the other group members.

That’s all changed now.

If you want to learn more about a LinkedIn Group (closed or open) before joining, you can look at the group’s statistics (found on the right hand side of a group’s landing page) before clicking on the ‘join’ button.

This handy statistical infographic provides the titles of the group members,  where they are based, the group’s discussion activity level and much more.  You now don’t have to join a LinkedIn Group blindfolded only to find out it’s not for you.

Which new LinkedIn tools have you found helpful?


Your online professional presence – manage it or let it manage you!

Let’s face it –  an online presence is imperative if you want to thrive professionally in the 21st Century.

Potential clients/partners/employers will look at your LinkedIn profile to check you out before they meet you or afterwards.  Your profile is a piece of important marketing collateral for you and for the organisation you represent.  What does it say about you?  What does it say about your organisation?  Could it be:

That you don’t care about communicating your value to others?

That your organisation has a disjointed brand message?

That you don’t see any value in using 21st Century communication channels?

NOT having a decent LinkedIn profile speaks volumes.

LinkedIn provides a powerful channel for communicating your brand and the unique value you offer to clients and partners.  Get it right, and see your business grow.

What does your LinkedIn profile say about you?